"Nivea 'Goodbye Cellulite' installation" Outdoor Advert for Nivea 'good-bye Cellulite' by Tbwa\chiat\day New York

During Miami Fashion Week, Nivea was in South Beach once again to promote its GOOD-BYE CELLULITE product. To celebrate swimwear designer Shay Todd’s new collection, Nivea fashioned exclusive GOOD-BYE CELLULITE sofas for the event.

You could call it a product demonstration carried out when our target thinks about cellulite the most. Never one to take a backseat even to bikini models, the Nivea sofas were bona fide conversation pieces during the soiree.

Credits:
Agency: TBWA\Chiat\Day New York
Creative Director/Copywriter: James Cheung
Art Director: Peter Unger
Production Manager: Joni Adams
Account Supervisor: Emily Stanford
Furniture Builder: Dune
Hand Lettering: Andre Trenier