NORWEGIAN AIRLINES: "SANDBOXES" Outdoor Advert by Kitchen Leo Burnett

Category: Ambient: Small Scale Special Solutions
Advertiser: NORWEGIAN AIRLINES
Product/Service: AIRLINE
Agency: KITCHEN LEO BURNETT
Copywriter: Christian Hygen
Art Director: Per Erik Jarl
Account Manager: Ellen Sørnes Hilleren
Account Supervisor: Rune Roalsvig
Other Credits: Ad-Assistant: Christian Lauritzen
Date of First Appearance: Jan 10 2010 12:00AM
Entrant Company: KITCHEN LEO BURNETT, Oslo, NORWAY

Description of Ambient execution
Beach Sand converted into "sprinkle sand for icy and slippery roads". During January and February everthing from roads, parks and pavements is very icy and slippery in Norway. This phenomen is so comprehensive that it's not possible to sprinkle sand everywhere. To remind people that Norwegian Airlines has cheap tickets to southern destinations, and at the same time do something helpful for people while it's so cold, we brought sand from the different Norwegian-destinastions we advertised for (for instance Tenerife and Mallorca) and placed it in boxes with beach sand. At the boxes, this message was displayed: "Sand from Tenerife for icy roads is brought to you by Norwegian".

English Translation of Main Headlines
Sand from Tenerife for icy roads is brought to you by Norwegian