In Auckland city, over 70% of road crashes involving pedestrians occur on main roads.
Don't step info danger.
Advertiser: Auckland City Council (Pedestrian Safety)
Agency: Ogilvy New Zealand
Illustrator: Marc Spijkerbosch
Executive Creative Director: Jeremy Taine
Creative Director: Basil Christensen & Damon O'Leary
Copywriter: Charlotte Henry & Damon O'Leary
Art Director: Amy Cattanach & Basil Christensen
The Outdoor Advert titled Fire was done by Ogilvy, New Zealand advertising agency for product: Pedestrian Safety (brand: Auckland City Council) in New Zealand. It was released in the Dec 2008.