Pizza Hut Restaurants: "BIG CHEESE" Outdoor Advert by Impact BBDO

Category: Ambient: Special Build
Advertiser: YUM INTERNATIONAL RESTAURANT
Product/Service: PIZZA HUT
Agency: IMPACT BBDO
Executive Creative Director: Jenny Morris/Jeremy Southern
Copywriter: Jeremy Southern/Darren Mccall/Grant Mcgrath
Art Director: Andrej Arsenijevic/Mark Held
Account Manager: Ibrahim Yacoub
Account Supervisor: Peter Zagalsky
Advertiser's Supervisor: Beverly D'cruz
Other Credits: Retoucher: Byju Ravindran
Date of First Appearance: Feb 21 2010 12:00AM
Entrant Company: IMPACT BBDO, Dubai, UNITED ARAB EMIRATES

Description of Ambient execution
To create some talkability about this new product, we decided to come up with an ambient idea that highlighted the delicious stretchiness of the melted cheese. To this end we came up with this idea using strategically placed posters, telegraph poles and phone wires.