Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.
Agency: O&M Shanghai
Executive Creative Director: Nils Andersson
Creative Director: Kenny Choo, Andrew Lok, Jacky Lung
Art Director: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriter: Kenny Choo, Duan Qing, Jacky Lung
The Outdoor Advert titled UV Protection was done by Ogilvy & Mather, Shanghai advertising agency for product: Pond's White Beauty (brand: Pond's) in China. It was released in the Jul 2008.