PROJECT VIVA (WATER ACCESS AWARENESS): "THE MARATHON FOR WATER" Outdoor Advert by Leo Burnett Iberia

Category: Ambient: Stunts & Live Advertising
Advertiser: LIDL & Cª
Product/Service: PROJECT VIVA (WATER ACCESS AWARENESS)
Agency: LEO BURNETT IBERIA
Executive Creative Director: Chacho Puebla
Creative Director: Erick Rosa/Renato Lopes
Copywriter: Erick Rosa
Art Director: Renato Lopes
Account Manager: Paula Lopes/Marta Guimarães
Account Supervisor: Account Executive: Fernanda Manso
Photographer: Julio Alves/Vida/Inês Gomes
Producer: Cristina Almeida/António Junior/António Franca/Rui Caracol/Av Producer: Hugo Lage
Date of First Appearance: Dec 6 2009 12:00AM
Entrant Company: LEO BURNETT IBERIA, PORTUGAL

Description of Ambient execution
Project Viva was launched at the start of the Lisbon Marathon on 6th of December of 2009. Maria Buinen, a village leader from Guiné Bissau was invited to participate at the event and show the world her routine. That of a person who has to walk the equivalent of a marathon to reach the most basic things such as water.