Renewable Energy: "SNOWMEN AGAINST GLOBAL WARMING" Outdoor Advert by DDB Germany, Berlin

Category: Ambient: Special Build
Advertiser: ENTEGA VERTRIEBS
Product/Service: RENEWABLE ENERGY
Agency: DDB GERMANY BERLIN
Agency: JOHANSSEN & KRETSCHMER
Executive Creative Director: Stefan Schulte
Creative Director: Ludwig Berndl/Kristoffer Heilemann/Ralf Schmerberg
Copywriter: Mona Sibai/Edgar Linscheid/Antje Gerwien/Res Matthys
Art Director: Cathrin Ciuraj/Lars Buri/Chan-Young Ramert/Marian Grabmayer/Ebon Heath
Account Manager: Ann-Katrin Schelkmann/Caroline Sturm/Sebastian Neumann
Account Supervisor: Anke Peters/Matthias Meusel
Illustrator: Graphic: Steffen Boseckert/Mattias Nygard/Tim Kremer
Photographer: Dennis De La Haye/Max Merz/Sven Glage
Producer: Miliane Nani Meimeth/Stephan Vens; Agency Prod:barbara Simon;
Other Credits: Graphic:steffen Boseckert/Mattias Nygard/Tim Kremer;prod.design:peter Weber;
Date of First Appearance: Jan 4 2010 12:00AM
Entrant Company: DDB GERMANY BERLIN, GERMANY

Description of Ambient execution
ENTEGA is an energy provider, which accepts its enormous responsibility for climate protection by specializing on renewable energy. Although already Germany’s second largest supplier of green, climate friendly energy, ENTEGA is so far only regionally known. Our challenge: reach national awareness for the brand and its attitude with a limited budget. We initiated the “Snowmen’s demonstration against Global Warming”. Everyone was invited to participate. At a prominent location right in the historical centre of Berlin, people built snowmen and gave them a personal message against climate change. After three days, a whole army of snowmen had gathered, each one as individual as their creators. These individuals were arranged into a collective piece of art: a memorial against global warming which noone who saw it is likely to forget. The snowmen became one of Berlin’s most popular attractions – until they finally melted.