Outdoor Advert › Coloribus Creative Advertising Archive

Outdoor: Current temperature

Fri, 24 May 2013 23:30:00 +0400

Media: Outdoor
Category: Transport & Tourism
Agency: Arnold
Brand: Carnival
Geo: Americas, United States
This billboard ran in NYC from january to March.
Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Executive Creative Directors: Roger Baldacci, Wade Devers
Creative Directors: Rob Kottkamp, Craig Miller
Associate Creative Director / Art Director: John Williamson
Associate Creative Director / Copywriter: Sanders Hearne
Production Manager: Jim Spadafora
Planner: Lisa Borden
Account Services: Allison Miller, Doris Salukas
Published: January 2013

Outdoor: The Personal Billboard

Fri, 24 May 2013 20:00:00 +0400

Media: Outdoor
Category: Non-alcoholic drinks
Agency: Saatchi & Saatchi
Brand: Café Namess
Geo: Asia, Israel
Advertising Agency: BBR Saatchi & Saatchi, Israel
Chief Executive Officer: Yossi Lubaton
Chief Creative Officer: Yoram Levi
Creative Directors: Eran Nir, Eddie Goldenberg
 Art Directors: Ori Hasson, Yuval Zuckerman
Copywriters: Shachar Aylon, Yiftach Sarig
VP- Account Group Head: Maya Salomon
Account Supervisor: Moran Lupo
Account Executive: Michal Popov
VP-Planning: David Kozmin
Planner: Guy Gordon
Photographer: Ilanit Cohen
VP-Digital: Maayan Tirangel
Digital Project Manager: Gitit Sasson
Digital Designer: Helena Roizin
Programmers: Leonid Angarov, Chen Doron

Outdoor: The Alcohol Barrier

Fri, 24 May 2013 04:01:00 +0400

A brand new invention to stop people literally from driving drunk: the alcohol barrier. The very first parking barrier that doesn't work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank too much alcohol the barrier stays closed and you can't leave the parking lot. Agency: Publicis Brussels
Category: Health & safety
URL: http://youtu.be/LOfhBcAzIgs
Client: Responsible Young Drivers
Agency: Publicis Brussels
Country: Belgium
Creative Director: Paul Servaes
Art Director: Geert De Rocker
Copywriter: Tom berth
Account Director: Francis Lippens

Outdoor: Corner, 1

Thu, 23 May 2013 18:30:00 +0400

Geo: Americas, Argentina
86% of sex workers are mothers. We need a law to regulate our work.
AMMAR. Argentina’s Sex Workers’ Association. www.ammar.org.ar
AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Madalena
Head of Art: Diego Grandi
Creative Directors: Diego Bertagni, Ignacio Jardón
Art Directors: Valeria Zicarelli, Florencia Nieves, Alejandra Mazaira
Illustration: Diego Grandi
Production: Federico Faralla , Patricio Gomez Lambí
Photos: Los Vocalino, Patricio Gomez Lambí

Outdoor: AMMAR: Corner, 2

Thu, 23 May 2013 18:30:00 +0400

Media: Outdoor
Category: Public interest
Agency: Ogilvy
Brand: Ammar
Geo: Americas, Argentina
86% of sex workers are mothers. We need a law to regulate our work.
AMMAR. Argentina’s Sex Workers’ Association. www.ammar.org.ar

AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention.

Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Madalena
Head of Art: Diego Grandi
Creative Directors: Diego Bertagni, Ignacio Jardón
Art Directors: Valeria Zicarelli, Florencia Nieves, Alejandra Mazaira
Illustration: Diego Grandi
Production: Federico Faralla , Patricio Gomez Lambí
Photos: Los Vocalino, Patricio Gomez Lambí

Outdoor: AMMAR: Corner, 3

Thu, 23 May 2013 18:30:00 +0400

Media: Outdoor
Category: Public interest
Agency: Ogilvy
Brand: Ammar
Geo: Americas, Argentina
86% of sex workers are mothers. We need a law to regulate our work.
AMMAR. Argentina’s Sex Workers’ Association. www.ammar.org.ar
AMMAR is a non-profit organization, fighting for human rights and labor laws for sex workers in Argentina. More than 85% of these women are mothers seeking for a law to protect them from exploitation and police violence in order to support their families and work freely. But society and justice are still unnoticed to this controversial subject, that is why they needed to call for attention.
Advertising Agency: Ogilvy & Mather, Buenos Aires, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Madalena
Head of Art: Diego Grandi
Creative Directors: Diego Bertagni, Ignacio Jardón
Art Directors: Valeria Zicarelli, Florencia Nieves, Alejandra Mazaira
Illustration: Diego Grandi
Production: Federico Faralla , Patricio Gomez Lambí
Photos: Los Vocalino, Patricio Gomez Lambí

Outdoor: Banner

Thu, 23 May 2013 18:00:00 +0400

Media: Outdoor
Category: Recreation & Leisure
Agency: Taxi
Brand: Vancouver Aquarium
Geo: Americas, Canada
The Secret World of Sharks & Rays.
Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director / Copywriter: Matt Bielby
Art Director: Tony Hird
Designer: Andrew Passas
Illustrator: Zara Picken
Photographers: Chad Jones, Tony Hird
Account Manager: Amber Foss
Published: April 2013

Outdoor: Ballrocking

Tue, 21 May 2013 23:30:00 +0400

Media: Outdoor
Category: Education
Agency: JWT
Brand: La Ciudad de la Raqueta
Geo: Europe, Spain
The action was based on a powerful insight: the tennis balls that go out and end up on the surrounding fences. JWT found a way to make these "misses" something positive. That's how "Ballrocking" was created; Motivational messages inserted into a very unique format: the tennis balls that get stuck on the fences that surround the courts. That way, each time one of the kids sends a ball out while training they will see a motivational message.

Advertising Agency: JWT, Spain
Executive Creative Director: Jaime Chávarri
Creative Directors: Pablo Rodriguez Meyre, Paco García, Iván De Dios
Art Director: Myriam López
Copywriter: Lucía Bara
Account: Jorge Pérez
Producer: Antonio Ortega
Editor: Rebeca Fernández
Music: Will Spector, Los Fatus
Published: March 2013

Outdoor: History

Mon, 20 May 2013 19:00:00 +0400

Media: Outdoor
Media: Media
Agency: Saatchi & Saatchi
Brand: Yediot
Geo: Asia, Israel
The project presents the front pages of the newspaper that were published throughout the years. We selected the most important front pages in Israeli history and printed them out into billboards at the locations where they took place. Case video: https://vimeo.com/65800718
Advertising Agency: Saatchi & Saatchi, Israel

Outdoor: New one

Mon, 20 May 2013 16:30:00 +0400

Media: Outdoor
Category: Professional services
Agency: NRM
Brand: Fabrica Dentis
Geo: Europe, Lithuania
If it was a tooth, we would make a new one.

Advertising Agency: NRM, Vilnius, Lithuania
Creative Director / Art Director / Copywriter: Laimonas Jonusas
Published: April 2013

Outdoor: White

Mon, 20 May 2013 16:30:00 +0400

Media: Outdoor
Category: Professional services
Agency: NRM
Brand: Fabrica Dentis
Geo: Europe, Lithuania
If it was a tooth, we would make it white.

Advertising Agency: NRM, Vilnius, Lithuania
Creative Director / Art Director / Copywriter: Laimonas Jonusas
Published: April 2013

Outdoor: Fix

Mon, 20 May 2013 16:30:00 +0400

Media: Outdoor
Category: Professional services
Agency: NRM
Brand: Fabrica Dentis
Geo: Europe, Lithuania
If it was a tooth, we would fix it.

Advertising Agency: NRM, Vilnius, Lithuania
Creative Director / Art Director / Copywriter: Laimonas Jonusas
Published: April 2013

Outdoor: Drug & Alcohol Services South Australia/Dental SA.: Mightymouth

Mon, 20 May 2013 06:31:00 +0400

Research shows that only about 20 percent of people over age 65 who have never smoked are toothless, while a whopping 41.3 percent of daily smokers over age 65 are toothless. Aboriginal adults are twice as likely to have periodontal
disease (severe gum disease) and smoking contributes to periodontal disease significantly. Jamshop, Adelaide created the 'Mightymouth' character. Kevin Kropinyeri a popular Indigenous comedian was used to break the ice and defuse any anxiety around cleaning teeth and smoking. Decals were placed around the Dentists office and social health care centres to remind patients to put out their smokes for good. Dentists were also provided with comics to pass onto the patients to support and conclude the smoking discussions. These comics where well received in the mob and had immediate cut through in the communities.
Category: Health & safety
Client: Drug & Alcohol Services South Australia/Dental SA.
Agency: Jamshop Adelaide
Country: Australia
Campaign file: Download campaign file
Creative Director: Jim Robinson
Art Director: Kent O'Halloran
Copywriter: andy scott
Creative: Kent O'Halloran
Account Director: Kate Zealand

Outdoor: Housing opens doors

Tue, 14 May 2013 03:00:00 +0400

Media: Outdoor
Category: Public interest
Agency: Manifest
Brand: ONPHA
Geo: Americas, Canada
Advertising Agency: Manifest Communications, Toronto, Canada
Creative Director: Jim Diorio
Art Director: Paul Bonsell
Copywriter: Matthew Donne
Illustrators / Installation: Paul Bonsell, Justin Cheung
Technology: Erin Lewis
Architecture consultation: Paula Bowley Architects
Published: May 2013

Outdoor: The billboard trap

Mon, 13 May 2013 23:00:00 +0400

Media: Outdoor
Category: House, Garden & Pets
Agency: Publicis
Brand: Orphea
Geo: Europe, Italy
Insecticide for outdoors
Advertising agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Stefano Battistelli
Art director: Francesco Epifani
Account director: Claudia Brambilla
Producer: Massimo Fabbri
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin

Outdoor: Shelter from the storm

Mon, 13 May 2013 01:00:00 +0400

Media: Outdoor
Category: Public interest
Agency: Serve Marketing
Brand: FosterParentsRock.org
Geo: Americas, United States
Advertising Agency: Serve Marketing, USA
Art Director: Scott Krahn
Creative Director: Gary Mueller
Copywriter: Gary Mueller
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Terri Burmester

Outdoor: THE BILLBOARD TRAP

Thu, 09 May 2013 00:00:00 +0400

Spring is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors. How? By Publicis, Milan transforming a normal billboard into a huge insect trap.Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray, and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.
Category: Household, garden & pets
Client: TAVOLA
Agency: Publicis Milan
Country: Italy
Executive Creative Director: Bruno Bertelli
Executive Creative Director: Cristiana Boccassini
Copywriter: stefano battistelli
Art Director: Francesco Epifani
Producer: Massimo Fabbri
Account Director: Claudia Brambilla
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin

Outdoor: Street

Wed, 08 May 2013 20:30:00 +0400

Media: Outdoor
Category: Health & Beauty
Agency: Draftfcb
Brand: UHAC
Geo: Americas, Canada
Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo
Art Director: Johnathan Hotts
Copywriters: Robin Heisey, Greg Gray
Print Production: Victor Carvalho
Printing: Signage Source

Outdoor: LEDshel

Wed, 08 May 2013 08:30:00 +0400

Media: Outdoor
Category: House, Garden & Pets
Agency: DDB
Brand: IKEA
Geo: Europe, Austria
We modified adshels around the city by swapping their regular neon tubes with IKEA's new range of LED lights.This way we made the product the medium and demonstrated that IKEA can turn ordinary things into something extra-ordinary.
Advertising Agency: DDB Tribal, Vienna, Austria
Chief Creative Officer: Eric Schöffler
Creative Director: Lukas Grossebner
Art Director: Mike Nagy
Copywriters: Lukas Grossebner, Mike Nagy
Accountant: Anna Maria Pankiewicz
Production: MXR

Outdoor: Injured Text

Wed, 08 May 2013 05:31:00 +0400

Mini Cooper launches a new campaign by Publicis Mexico to demonstrate the dangers of texting while driving to help reduce the possibility of people getting injured. The aim was to make people realize that texting can damage not only their car, but them too and through outdoor and press get people to download 'The Word Blocker' app by Mini. Category: Automotive Media: Outdoor Client: MINI BMW Agency: Publicis Mexico Production: - Country: Mexico Chief Creative Officer: Héctor Fernández Creative Director: Luis (Madurga) Enriquez Creative Director: Jessica Apellániz Art Director: Bastien Grisolet Sculptures: IvÃ¡n Ramos

Outdoor: Cokesanta

Tue, 07 May 2013 19:00:00 +0400

Media: Outdoor
Category: Non-alcoholic drinks
Agency: Ogilvy
Brand: Coca-Cola
Geo: Asia, China
Advertising Agency: Ogilvy & Mather, Shanghai, China
Chief Creative Officer: Graham Fink
Executive Creative Director: Francis Wee
Art Director: Ricky Richards
Account Supervisors: Louise Kuegler, Martin Murphy
Planner: Edward Bell
Advertiser's Supervisors: Anubha Sahasrabuddhe, Yas Mallari, Shakir Moin, Leonardo O'Grady

Outdoor: CV-Campaign

Tue, 07 May 2013 15:12:00 +0400

Media: Outdoor
Media: Media
Agency: INGO
Brand: Situation Stockholm
Geo: Europe, Sweden
Advertising Agency: INGO Stockholm, Sweden
Executive creative Director: Björn Ståhl
Art Directors: Timo Orre, Rikard Baynham
Copywriter: Björn Persson
Designer: Kerstin Engberg
Photographer: Jens Andersson
Additional credits: Attributverket
Published: December 2012

Outdoor: OUTDOOR CASSETE

Tue, 07 May 2013 15:00:00 +0400

Advertised brand: YOUTH BAR Advert title: OUTDOOR СASSETE Advertising Agency: Red Pepper, Ekaterinburg, Russia Agency website: [http://redpr.ru](http://redpr.ru/) Creative Director: Danil Golovanov Art Director: Irina Korotich Copywriter: Nikita Kharisov, Ivan Sosnin Illustrator: Natasha Kotovskaya, Ulia Yzkih Photographer: Kate Bamby Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin Published: 04.2013 Short rationale: YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes. And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.

Outdoor: The Rhino Stamp Project

Mon, 06 May 2013 21:00:00 +0400

Media: Outdoor
Category: Public interest
Agency: TBWA
Geo: Americas, United States
A campaign designed to invade borders. There are 29000 rhinos left in the world. South Africa is home to 75% of them. Their horns sell on the black market for more than $60000 per kilogram, to be ground and used as a hypothetical cure for cancer or a vitality tonic for the wealthy. South Africa faces a massive challenge, an almost impossible one, in protecting one of our national symbols, one of our big five. Despite abundant petitions and awareness campaigns, the numbers of our rhinos killed continue to soar. We needed to find a way to talk directly to those responsible for creating the demand and show them what they were doing. So we reinvented age-old postage stamps and turned them into our new medium. But they aren’t ordinary stamps. The usual breathtaking imagery of our animals has been replaced by the carnage that poachers leave behind. Each stamp includes a message in Chinese, Vietnamese or Thai reading: “say no to rhino horn.” Letters with our stamps on them, will not only be sent straight to the perpetrators, but will also speak directly to them. We created a way to take the fight out of our vast bushveld and put it in the hands of those who are ultimately responsible. We then used our stamps to create posters that will be put up countrywide, rallying the South Africa public to attach one to all letters leaving our shores for China, Vietnam or Thailand. We have also created stamp booklets that will handed out used as inserts and direct mailers, making sure that each and every stamp sent becomes a direct mailer from us to them. We hope this campaign will start a serious conversation and will continue to do so during it’s roll out and so that we’ll see less of our rhinos being killed. The only way to end the slaughter is to end the demand.
Advertising Agency: TBWA\Worldwide, New York, USA
Executive Creative Directors: Adam and Matt
Art Director: Shane Forbes
Copywriter: Charles Pantland
Designer: Kerry Moralee

Outdoor: Green Means Grow

Mon, 06 May 2013 08:00:00 +0400

Media: Outdoor
Category: Financial services
Agency: Rumbo
Brand: Grow Financial Federal Credit Union
Geo: Americas, United States
Green means Grow. Auto Loans from Grow Financial
Advertising Agency: Rumbo, Tampa FL, USA
Creative Director: George Zwierko
Art Director: George Zwierko
Copywriter: Fabian Yépez
Additional credits: Clear Channel Outdoor
Published: June 2012

Outdoor: Change that Counts Superboard

Mon, 06 May 2013 07:30:00 +0400

Media: Outdoor
Category: Financial services
Agency: Wasserman
Brand: Vancity Credit Union
Geo: Americas, Canada
Are you ready for change that counts?

To help people see their banking differently, Vancity created a positive message about change using over 65,000 decommissioned pennies.

Advertising Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Art Director: Winston Hartle
Copywriter: Erich Gerl
Vice President: Pauline Hadley-Beauregard
Account Director: Surina Sproul
Account Manager: Rachel Legge
Illustrator: Winston Hartle
Photographer: Liam Greenlaw
Producer: Heidi Nucklaus, Jim Leith
Production: Starworks Packaging and Assembly
Published: April 2013

Outdoor: Before and After

Tue, 30 Apr 2013 09:55:00 +0400

Media: Outdoor
Country: Europe Finland
Category: Health & Beauty
Client: Hammaspeikko Dental Clinic
Hammaspeikko is a new and fresh dental clinic in Finland. That’s why they wanted us to come up with a fresh ‘never seen before’ -poster. A poster that would tell people about Hammapeikkos SUPERB dental whitening. In addition to that WE wanted to SURPRISE with this somewhat dated medium and give its viewer a real reason to come to the clinic.
So we came up what we think is rather unique poster-meets-mobile-loyalty-rewarding exectution that really GETS THE ATTENTION AND WORKS (…on any mobile device with no network connection or app download wait-time). So when you shoot the poster on your mobile phones camera with flash on, you instantly see the surprising effect of dental whitening visualized on your phones screen. Plus now you have the clinics number and a discount voucher on your cell phone.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen, Janne Uotila
Copywriters: Tuomas Perälä, Timo Silvennoinen, Jyrki Poutanen
Art Directors: Jyrki Poutanen, Janne Uotila
Assistant Art Directors: Hanna Kinnunen, Kalle Oksa
Graphic Designers: Janne Uotila, Hanna Kinnunen
Producers: Yrjö Haavisto, Jyrki Poutanen
Account Director: Yrjö Haavisto
Photography: Shutterstock
Photoretouch: Jari Riihimäki
Others: Kaapo Kamu

Outdoor: River

Tue, 30 Apr 2013 08:30:00 +0400

Category: Drinks, non-alcoholic Advertised Brand: LUKAFE Advert title(s): River / Safari Advertising Agency: SANCHO BBDO, BOGOTÁ COLOMBIA. Creative VPs: Giovanni Martínez - Hugo Corredor Creative Directors: Andrés Norato - Claudia Murillo Copywriter: Daniel Mosquera Art Director: Diego Salamanca Illustrator: Camilo Moreno Retouch Artist: Oscar Romero - Nicanor Valbuena Account Director: Monica Nieto - Maria Tovar Account Manager: Silvia Vega

Outdoor: HSL. TAKE A SPRING BREAK FROM DRIVING.

Tue, 30 Apr 2013 06:30:00 +0400

Tags: Take a spring break from driving

25.000 New travel card users after 2 week campaign.
How do we get drivers to swap their cars for public transport? HSL, Helsinki Regional Transport, wanted to target drivers for the first time this spring, because traffic congestion is a real problem as Helsinki grows. We interviewed drivers about what annoyed them about public transport â they mainly had driving related complaints. They also admitted to being too lazy to find out where to get a bus pass. The "Take a spring break from driving" campaign highlighted the little annoyances of taking your own car in print, online, outdoor and on the radio. During the campaign, everyone who signed up for the first time got the HSL travel card delivered home and two weeks travel-time for free.
HSL is responsible for the public transport â buses, the metro, trams, local trains and the Suomenlinna ferry â in Helsinki and its six surrounding municipalities
Category: Travel, transport & tourism
Client: HSL Helsinki Region Transport
Agency: 358 Helsinki
Country: Finland
Creative Director: Ale Lauraéus
Copywriter: Axa Fahler
Art Director: Ale Lauraéus
Graphic Designer: HP Savolainen
Agency Producer: Mari Romanoff
Photographer: Christian Jakowleff
Photographer: LAURI ERIKSSON
Account manager: Kimmo Tupala

Outdoor: Street Sale

Mon, 29 Apr 2013 21:30:00 +0400

Media: Outdoor
Category: Recreation & Leisure
Agency: M&C Saatchi
Brand: Porteur
Geo: Europe, Sweden
Porteur is a new bicycle brand with a characteristic and unique design. This morning, cyclists in Stockholm were surprised by the latest ad stunt from the brand. A new, unused media that cyclists unconsciously look for everyday was explored. Using water soluble paint, ads were made out of the road markings pointing out the bicycle lane. Those who visit the campaign site, www.porteur.cc/sale , receive a 10% discount on purchase. But you have to be quick - when the water soluble paint disappears, so does the discount.

Advertising Agency: M&C Saatchi, Stockholm, Sweden