Samsung Air Conditioner: "BIRDS" Outdoor Advert by CHEIL WORLDWIDE COMMUNICATIONS

Category: Home Appliances & Furnishings
Advertiser: SAMSUNG
Product/Service: AIR CONDITIONERS
Agency: CHEIL WORLDWIDE COMMUNICATIONS
Creative Director: Derek Postmus
Copywriter: Derek Postmus/Warren Sassenberg
Art Director: Warren Sassenberg/Derek Postmus
Account Manager: Cristina Peral
Account Supervisor: Cristina Peral
Advertiser's Supervisor: Bronwyn Hume
Illustrator: Cfx Productions
Typographer: Warren Sassenberg
Photographer: Michael Smith
Producer: Candice Collett
Date of First Appearance: Jan 5 2010 12:00AM
Entrant Company: CHEIL WORLDWIDE COMMUNICATIONS, Johannesburg, SOUTH AFRICA

Advertising Format
Modified Billboards & Posters

Dimensions
3 Metres High x 6 Metres Wide

Site Location
Billboards in and around Johannesburg including, in specific, Peter Place Road, Northern Suburbs, Johannesburg

English Translation of Main Headlines
Rationale: To demonstrate the effectiveness of our air conditioners in the heat of the South African summer, we created three-dimensional birds and attached them to the outdoor site. This created the illusion that real birds had perched themselves under the Samsung air conditioner to cool off.