To promote the new SBS series Housos, a comedy series about people living in housing commissions, agency US Sydney created and distributed branded paper bags to bottle-os around Sydney. It was a cheap, unconventional solution that got seen (and used) by just the right people.
Category: Entertainment & leisure
Agency: US Sydney
Creative Director: Chad Mackenzie
Copywriter: Archana Murugaser
Art Director: Chloe Banicenvic
Agency Producer: Corinne Porter
Designer: Louis Huosien
Account manager: Tim Stuart
The Outdoor Advert titled Paper Bags was done by Us Sydney advertising agency for product: Sbs Televison (brand: Sbs) in Australia. It was released in the Nov 2011.