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"Be There (Grassy Hill)" Outdoor Advert for Smirnoff Ice by JWT New York

Smirnoff Ads & Commercials Archive › Smirnoff Outdoor, Billboard, Poster, Transportation & Vehicles Ads

Advertiser:	Diageo plc
Brand name:	Smirnoff
Product:	Smirnoff Ice
Agency:	JWT New York
Country:	United States
Category:	Alcoholic drinks, Vodka
Released:	June 2009
	Credits & Description: The campaign, entitled 'There', is intended to move Smirnoff closer to social activity and moments when an individual can say 'I was there'. Its parent, Diageo, plans to back the strategy with a marketing spend of £15m in the UK alone. The first TV ad, by JWT New York, breaks on 8 July. It shows a group of people dressing in outlandish costumes for an overnight party in a forest. It will be backed by outdoor ads, experiential activity and in-store promotions. Agency: JWT NY The Outdoor Advert titled Be There (Grassy Hill) was done by JWT New York advertising agency for product: Smirnoff Ice (brand: Smirnoff) in United States. It was released in the Jun 2009. Show all credits

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