There was a ballot box in front of the poster of the parathlete. When someone stood exactly in front of the ballot box – that’s when the person was making a donation – the athlete turned into a champion: a laurel wreath on his head and an olympic medal on his chest appeared in this outdoor application from age. comunicacaoes, Sao Paulo
Agency: age. comunicações, São Paulo
Creatives: Carlos Domingos (Creative Director)
Creatives: Tales Lima, Cristiano Rodrigues, Henrique Mattos, Andre Fukumoto (Art Director)
Creatives: Charles Faria (Copywriter)
Creatives: Alê Torres (Photographer)
The Outdoor Advert titled Holgraphic Poster was done by Age. Comunicacoes advertising agency for product: Sporting Association For The Disabled (brand: Add) in Brazil. It was released in the Apr 2010.