Sporting Association For The Disabled: "Holgraphic Poster" Outdoor Advert by Age. Comunicacoes

There was a ballot box in front of the poster of the parathlete. When someone stood exactly in front of the ballot box – that’s when the person was making a donation – the athlete turned into a champion: a laurel wreath on his head and an olympic medal on his chest appeared in this outdoor application from age. comunicacaoes, Sao Paulo

Client: ADD
Agency: age. comunicações, São Paulo
Creatives: Carlos Domingos (Creative Director)
Creatives: Tales Lima, Cristiano Rodrigues, Henrique Mattos, Andre Fukumoto (Art Director)
Creatives: Charles Faria (Copywriter)
Creatives: Alê Torres (Photographer)
Country: Brazil