Category: Ambient: Special Build
Advertiser: SWATCH DO BRASIL CLAC IMPORTAÇÃO
Product/Service: BRASILIA 50TH ANNIVERSARY CELEBRATIONS
Agency: PUBLICIS BRASIL
Executive Creative Director: Hugo Rodrigues
Creative Director: Hugo Rodrigues/Kevin Zung
Copywriter: Rodrigo Strozenberg
Art Director: Erico Braga
Account Manager: Serge Crespin
Account Supervisor: Fernando Silva
Producer: Rita Vilarim/Flávio Zamboni/Camila Sasakura
Date of First Appearance: Apr 20 2010 12:00AM
Entrant Company: PUBLICIS BRASIL, Sao Paulo, BRAZIL
Description of Ambient execution
We brought together two icons of design – architect Oscar Niemeyer and Swatch –to transform a museum into a huge Swatch watch.
The Outdoor Advert titled THE MUSEUM THAT BECAME A WATCH was done by Publicis Brasil advertising agency for product: Swatch Watch (brand: Swatch) in Brazil. It was released in the Apr 2010.