The Gunn Report: "Two Worlds" Outdoor Advert by BBDO Proximity Malaysia

Advertiser/Client: CHRYSLER KOREA
Product/Service: JEEP
Entrant Company: BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA
Design/Advertising Agency: BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA
Creative Credits
Name Company Position
Ronald Ng BBDO/Proximity Malaysia Chief Creative Officer
Mun BBDO/Proximity Malaysia Executive Creative Director
Kevin Le BBDO/Proximity Malaysia Copywriter
Ronald Ng BBDO/Proximity Malaysia Copywriter
Mun BBDO/Proximity Malaysia Art Director
Eric Hor BBDO/Proximity Malaysia Art Director
Gary Lim BBDO/Proximity Malaysia Art Director
Willeon Leong BBDO/Proximity Malaysia Art Director
Dickson Teh BBDO/Proximity Malaysia Print Producer
Gary Lim BBDO/Proximity Malaysia Illustrator
Willeon Leong BBDO/Proximity Malaysia Illustrator
Details
Brief Explanation:
Jeep had the baggage of being a car for the rough and tough outdoors. Thus, limiting sales opportunities to the actual buyers who are young urban executives who thrive in the 'boardroom jungle'.
Describe the brief from the client:
To create showroom posters that would give the local Jeep brand a fresh and younger personality.
Description of how you arrived at the final design:
Firstly, no more Crocodile Dundee and Masai warriors for talents. Secondly, a clean design style, with a surprising juxtaposition, was created. As a result, we created a design that stood out from all the Jeep, and even car category, advertising of the past.
Indication of how successful the outcome was in the market:
Very successful. Showroom posters were given out upon request. Year against year sales figures were maintained.