Toilet Paper: "CHARMIN HELPING HAND" Outdoor Advert by Leo Burnett Puerto Rico

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: PROCTER & GAMBLE
Product/Service: TOILET PAPER
Agency: LEO BURNETT PUERTO RICO
Creative Director: Victor Cabezas
Copywriter: Nanel Rodríguez/Ricardo Martí
Art Director: Fabio Gil Ceballos/Roberto Acevedo
Account Manager: Nilaida Viera
Account Supervisor: José Vélez-Silva
Photographer: Fabio Gil Ceballos
Producer: Isandra Ocasio/Tactical Media
Other Credits: Facundo Paglia
Date of First Appearance: May 15 2009 12:00AM
Entrant Company: LEO BURNETT PUERTO RICO, San Juan, PUERTO RICO

Description of Ambient execution
We sent our message at the right place and the right time by placing in over a hundred stalls a "Helping Hand". In it, it said: "Don't waste so much paper. 7 sheets of Charmin Ultra Soft equals 28 of the cheaper brand". This action generated a lot laughs and ultimately a lot of buzz.