Category: Ambient: Digital Outdoor
Product/Service: AURIS HSD
Agency: SAATCHI & SAATCHI
Executive Creative Director: Stephan Zilges
Creative Director: Michael Lorscheider/Martin Van Den Hoogen/Marco Obermann
Copywriter: Martin Cornet/Michael Lorscheider/Juliane Blersch
Art Director: Concetta Milione/Frank Olma/Björn Brzeske/
Account Manager: Sandra Lipinski/Julia Vanvlodorp/Julia Stark
Account Supervisor: Mathias Kossmann
Other Credits: Andre Schmidt/Ingo Kahnt/Wolfgang Beckamp/Sabine Sageb
Date of First Appearance: Apr 23 2010 12:00AM
Entrant Company: SAATCHI & SAATCHI, Düsseldorf, GERMANY
Description of Ambient execution
We produced billboards with dynamic driving scenes – without a car.
Instead we printed QR codes on the pictures.
Headline on our billboard was a call-to-action:
Experience the cleanest testdrive ever. Use your mobile to take a picture of the marker, then visit auris-hybrid.net
On the website people were advised how to proceed:
Just place your mobile with the picture of our billboard in front of your webcam and enjoy the cleanest test drive ever!
Thanks to our unique technology, people could experience an augmented reality test drive for
the first time. The cleanest testdrive ever with the cleanest car in its class:
New Toyota Auris Hybrid.
The Outdoor Advert titled THE CLEANEST TESTDRIVE EVER was done by Saatchi & Saatchi advertising agency for product: Toyota Auris HSD (brand: Toyota) in Germany. It was released in the Apr 2010.