Category: Publications & Media
Product/Service: TV CHANNEL
Agency: KITCHEN LEO BURNETT
Copywriter: Thomas Askim
Art Director: Erik Stensrud
Account Manager: Stine Conradi Prøitz
Account Supervisor: Haakon Dahl
Other Credits: Ad-Assistant: Christian Lauritzen
Date of First Appearance: Jan 11 2010 12:00AM
Entrant Company: KITCHEN LEO BURNETT, Oslo, NORWAY
Description of Ambient execution
In order to promote TV 2's Science Fiction channel, we wanted to give the outdoor solution a supernatural impression.
Pictures of the area behind the board were taken, printed on folio and subsequently attached to the adshell’s foundation.
From a distance of a few meters, we created the illusion of the board floating in the air by itself, a paranormal phenomenon – which you can see more of at TV 2’s Science Fiction channel.
The adshell was placed in Oslo.
The Outdoor Advert titled FLOATING BOARD was done by Kitchen Leo Burnett Oslo advertising agency for brand: Tv2 in Norway. It was released in the Jan 2010.