WWF Earth Hour: "ICE POSTER" Outdoor Advert by Ogilvy, Portugal

Category: Ambient: Special Build
Advertiser: WWF
Product/Service: VOTE EARTH CAMPAIGN
Agency: OGILVY PORTUGAL
Executive Creative Director: Joao Espirito Santo
Copywriter: Joao Guimaraes
Art Director: Andre Lacerda/Helder Ventura
Account Manager: Mariana Coelho
Account Supervisor: Paulo Caixeiro
Date of First Appearance: Dec 18 2009 12:00AM
Entrant Company: OGILVY PORTUGAL, Lisbon, PORTUGAL

Description of Ambient execution
We’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters. After being put in place, the poster started melting, stressing the message: VOTE BEFORE IT MELTS.

English Translation of Main Headlines
VOTE BEFORE IT MELTS.