TAXI has created a unique game for Internet Explorer 9. Called The Battle for Beauty, it is the first HTML5 multiplayer game to be played simultaneously online and in the real world. This game demonstrates that by supporting HTML5, Internet Explorer 9 provides a radically faster and richer browsing experience.
Advertising Agency: Taxi, Montreal, Canada
Creative Directors: Jean-François Houle, Dominique Trudeau
Art Director: Nicolas Thiboutot
Copywriters: Martin Charron, Jean-François DaSylva-Larue
Producers: Maxime Boivin, Jacques Latreille
Strategic Planner : Valery Loranger
Account management team: Marie-Ève Verreault, Jessica Wong, Julie Simon
Offsite experience: Moment Factory
Interactive programming: QuatreCentQuatre
Event staffing: NewAd
Social media seeding: Hypractif
The Print Ad titled Battle for beauty, 4 was done by Taxi Canada advertising agency for product: Microsoft IE9 (brand: Microsoft) in Canada. It was released in the May 2011.