Smoking & Health Awareness: "Do You Have What it Takes?" Print Ad by Arnold Worldwide

Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Pete Favat/John Kearse/Meg Siegal
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson And Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
This spot is called “Problem Solving” but we think a name change might be in order. After all, one tobacco company changed its name to “focus attention away from tobacco.”
URL http://www.thetruth.com/dyhwit