Levi's Work Wear Campaign: "Everybody's work is equally important" Print Ad by Wieden + Kennedy Portland

CLIENT: Levi Strauss & Co.
PROJECT NAME: Levi's Work Wear Campaign
BRIEF: Levi’s has always been about rolling up your sleeves, cinching your jeans and
getting to work – always with the promise and potential of what tomorrow could bring. True to these roots, Levi’s is launching a new line of products (Men's Work Wear)
inspired by America’s approach to work, from the early years until now. This campaign set out to launch & drive sales of this new Men's Work Wear collection.
FORMAT Print & OOH
CLIENT CONTACT Doug Sweeny
LAUNCH DATE 07/2010
DURATION OF CAMPAIGN 6 months
W+K PORTLAND
Creative Director: Tyler Whisnand, Danielle Flagg, Don Shelford
Copywriter: Nathan Goldberg, Antony Goldstein
Art Director: Julia Blackburn, Mike Giepert
Typographer + Typeface: Steve Denekas
Studio Artists: Lis Moran, Steve Denekas, Christina Piluso, Ken Berg, Karen Koch
Account Team: Andrew Schafer, Tamera Geddes, Jessie Young
Project Manager: Jane Monaghan
Art Buyer: Natalie Flemming
Photographer: Melodie McDaniel
Executive Creative Directors: Mark FItzloff / Susan Hoffman
RE-TOUCHING AGENCY
Agency: Wieden+Kennedy
Re-toucher: Kyle Pero, Amy Corcoran