McDonald's, It's not what you had in mind...
McDonald's in Israel changed the menu to much less calories and fat.
Advertising Agency: TBWA/Yehosua, Tel-Aviv, Israel
Creative Director: Edo Karib
Art Director: Ziv Almog
Copywriter: Ayelet Klein
Published: June 2010
The Print Ad titled Medium was done by Yehoshua\TBWA Tel Aviv advertising agency for product: Mcdonald's (brand: McDonald's) in Israel. It was released in the Aug 2010.