Denver Zoo ad campaign launches $50 MM expansion with support from Toyota.
A space, drawn between imagined and real.
Campaign Fact Sheet
Client:
The Denver Zoo, Denver
Agency:
Cactus, Denver
First advertising for new client.
Brief:
Introduce new $50 million expansion, “Toyota Elephant Passage,” a 10-acre, 10-building exhibition environment, with elephants, rhinos, tapirs, leopards, birds and reptiles in native-like settings.
Scenes:
“Elephants’ Bridge,” “Gibbons’ Island,” “Cranes’ Waterfall”
Creative strategy:
Illustrations’ melded layers of rich or sparing detail suggest a place both real and fantastical.
Targets:
Adults, professional, 25+, skewing female
Moms
Executions:
Two giant urban wallscapes, 65’ x 35’, downtown Denver.
One panel and two food court tabletops, in three major Denver malls (25 panels and 200+ tables).
Ten outdoor banners and pole-hangings, to blanket sides and overhead of downtown Denver’s Larimer Square.
ECD: Norm Shearer
ACD/CW: Ryan Johnson
AD: Jorge Lamora
CW: Mike King
Acct. Sup.: Summer Hershey
Illust: Kory Heinzen, Redwood City, Calif.
Rolls out:
Summer
The Print Ad titled Denver Zoo was done by Cactus advertising agency for product: Zoo (brand: Denver Zoo) in United States. It was released in the Jul 2012.
