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Silk Soft: 100% Recycled

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	See full size 1600x1131 px
Released:	April 2009
Country:	Denmark
Tags:	Toilet paper ambient Selection of best ads for toilet paper (bumf, tissues)

Credits:

Brief: Promote the fact that Silk soft is 100% recycled and make some awareness on a low budget.

Idea: To communicate that Silk soft is truly 100% recycled we put stickers on standart toilet tissue dispensers on selected public toilets acount Copenhagen.

Advertising Agency: By Far, Denmark

Creative Director / Art Director: Benjamin Bidstrup
Copywriter: Michael Jacobsen
Photographer: Hans Nygaard