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LR Ministry of Transport: Angel
| See full size 400x325 px | |
| Released: | April 2008 |
| Agency: | Emergency  |
| Country: | Latvia |
| Category: |
Public awareness messages
|
| Awards: |
Golden Hammer 2008 Best Use of Media Gold
Golden Hammer 2008 Best Use of Media Grand Prix
|
| Tags: |
Award show winner
|
Credits:
Agency: Emergency
Country: Latvia
Entry title: Angel
Product/Service: Social campaign pedestrians safety
Brand name: LR Ministry of Transport
Advertiser: LR Ministry of Transport
Account director: Dzintars Vitolins
Creative director: Ernests Mucenieks
Art Director: Ernests Mucenieks
Copywriter: Marts Pujats
Production company: Emergency
Creative idea: Previously the pedestrians have been spoken to in quite menacing way; they have been frightened with blood, frightful scenes, death etc. We thought about showing the problem from a different angle, although not taking away the seriousness of the actual situation. It seemed to be important to address to each pedestrian as personal as possible, so he would understand that the problem is not abstract, it is something that can happen to everyone.