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Ease the Child's Academic Pressure (CCTF): Bookend
| See full size 2000x1470 px | |
| Released: | February 2008 |
| Agency: | GREY WORLDWIDE BEIJING  |
| Country: | China |
| Category: |
Public awareness messages
|
| Tags: |
ambient
Direct marketing
Creative review
Creative selection of ads from China
|
Credits:
Schools in China are very competitive, and children are under tremendous pressure to perform. This bookstand was handed out to teachers and educators to remind them to help ease the pressure on kids.
Product : Ease the Child's Academic Pressure
Agency : Grey Beijing
Country : China
Executive Creative Director: CHEE GUAN YUE
Creative Director: CHEE GUAN YUE
Creative Director: Adrian Zhu
Creative Director: David Wang
Art Director: David Wang
Art Director: Xiao Xi Zhi
Art Director: CHEE GUAN YUE
Copywriter: Albion Li
Copywriter: Adrian Zhu
Producer: Kevin Bi
