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CHINA TOWN
| See full size 680x973 px | |
| Released: | October 2008 |
| Agency: | UNIQA C.E.  |
| Country: | Russia |
| Category: |
Alcoholic drinks
|
| Awards: |
Eurobest 2008 Design Bronze
|
| Tags: |
Beer
Award show winner
|
Credits:
CHINA TOWN - innovation product on Russian market. It is low alcohol cocktail with green tea taste. Chinese name and oriental recipe determined approach to product-design. For brand was created effective logo - Chinese dragon. The name was organically plaited into this symbol. The symbol became a basis of label-package. For 90% the label consists from logo, on black background, but in spite of this it has a lot of fineness in design elements. It is a drawing dragon scales, transparent lacquer tracery on black background and other things. This label is unique. Only consequently contact with Production Company, a few technical tests, and innovation decisions in print we created this product.CHINA TOWN
Type Of Entry: Packaging Design
Category: Drinks
Title: CHINA TOWN
Advertiser/Client: GK
Product/Service: LOW-ALCOHOL COCKTAIL
Advertising Agency, City: UNIQA CREATIVE ENGINEERING, Moscow
Country: RUSSIA
Design/Advertising Agency, City: UNIQA CREATIVE ENGINEERING, Moscow
Country: RUSSIA
Credit Details:
Name Position Company
Alexey Yakushik Art Director Uniqa Creative Engineering