Advertising campaign "VECC (Cultural Ambassadors)"
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Vilnius European Capital of Culture: Cultural Ambassadors/Africa
| See full size 400x566 px | |
| Released: | May 2008 |
| Agency: | Агентство MILK  |
| Country: | Lithuania |
| Category: |
Transport, travel & tourism
|
| Awards: |
Golden Hammer 2008 Print Diploma
|
| Tags: |
Award show winner
Creative review
|
Credits:
Agency: MILK
Country: Lithuania
Series title/Entry title: Cultural Ambassadors/Africa
Product/Service: Vilnius European Capital of Culture, Cultural Ambassadors
Brand name: Ambassadors
Advertiser: Vilnius European Capital of Culture (VECC)
Creative director: MILK
Art Director: MILK
Copywriter: MILK
Creative idea: Print ads show the most common of wrong opinions about Vilnius in the foreign countries. First, because of neighbourhood and the similar sounding country names Vilnius is thought to be capital of Latvia. Second, because of the shape in the map Vilnius is considered to be a part of Africa. In the frame of programme people are invited to become Cultural Ambassadors. Their aim would be to market the information about Vilnius, it's cultural events.