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Rin: Education

Prints, Outdoor, Ads Rin: Education, , JWT INDIA FORTUNE,
See full size 1417x944 px
Released: March 2009
Agency: JWT INDIA FORTUNE JWT INDIA FORTUNE
Country: INDIA INDIA
Category: Household maintenance & pet products Household maintenance & pet products

Credits:

The task for JWT Fortune Mumbai was to highlight the whitening qualities of the detergent RIN and connect it to the lack of education among children in rural villages through the exaggerated 'whiteness' aspect of the product.

Client: Hindustan Unilever Limited
Agency: JWT-Fortune, Mumbai
Illustrator: Deepak Jadhav
Photographer: Kunal Kulkarni
Creative Director: mahendra bhagat
Art Director: Sameer Gharat
Copywriter: Sameer Gharat
Country: India
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