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Istanbul Marathon: Finish Line
| See full size 1754x1240 px | |
| Released: | October 2008 |
| Agency: | Sportsnet  |
| Country: | TURKEY |
| Tags: |
Best metro ads (subway, underground)
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Credits:
Advertised brand: Istanbul MarathonAdvert title(s): Finish Line
Headline and copy text (in English): 30th Intercontinental Istanbul Eurasia Marathon, This City Runs
Advertising Agency (Name, City, Country): Sportsnet, Istanbul, Turkey
Agency website: http://www.sportsnet.com.tr/
Creative Director: Sahin Aymergen
Creative Team: Selim Yesilcinar, Eran Hakim, Burak Ozguney, Deniz Ocal, Evren Topaloglu
Published/Released/Aired (Month, Year): October 2008
Short rationale (optional): To announce the 30th Intercontinental Istanbul Eurasia Marathon, we placed “30th Intercontinental Istanbul Eurasia Marathon, This City Runs” and “FINISH” stickers to the subway’s exit tourniquets. With this demonstration, every person who passed the tourniquet seemed to reach the finish line.
