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Examples: Netherlands, De Combinatie van Factoren

Ads Archive / Print, DM, Ambient, Outdoor ads

Uitgeverij Appelmoes: Hanky

Prints, Outdoor, Ads Uitgeverij Appelmoes: Hanky, , De Combinatie van Factoren,
See full size 786x1400 px
Released: July 2008
Agency: De Combinatie van Factoren De Combinatie van Factoren
Country: Netherlands Netherlands
Category: Publications & media Publications & media
Tags: Guerilla Guerilla
Prints Prints

Credits:

I'll read it.
I'll have it read to me.
To promote a new book about gay lifestyle, special handkerchiefs were worn by a promotion team and handed out to passers-by.
A colored handkerchief in a back pocket indicates the wearer's sexual preferences. It also tells if he wants to play an active or passive part in the lovemaking.

Advertising Agency: De Combinatie van Factoren, Amsterdam, the Netherlands
Art Director: Deborah Bosboom
Copywriter: Tim den Heijer