PEPELIEV GOLTSBLAT AND PARTNERS: INVITATION

Credits:

Advertising Agency: TNC. BRANDS. ADS. , Moscow, RUSSIA
Advertising Agency: TNC. BRANDS. ADS. , Moscow, RUSSIA

Name Company Position
Sergey Tsarkov TNC.BRANDS.ADS Chief Designer
Aleksey Zhuchkov TNC.BRANDS.ADS Creative Director
Veronika Danilova TNC.BRANDS.ADS Strategic Planning
Dmitry Chelnokov TNC.BRANDS.ADS Pre-Press
Varvara Shirina TNC.BRANDS.ADS Account Manager
Natalia Mesh TNC.BRANDS.ADS Project Supervisor

Type of Media Date of 1st Implementation Media Placement
Direct marketing 10/04/2007 Moscow, London

Outcome
The concept attracted lots of attention creating a memorable image for the company amongst a conservative competitive set and made it lively, amusing and attractive. The cartoon lawyer became so popular that it has become a constant focus for all communication materials for PG&P and is now acknowledged as a truly unique brand character.

Entry Description
Pepeliev Goltsblat and Partners is one of the leading Russian legal companies, providing a range of services to big foreign companies. With the design of an invitation for a series of seminars - for foreign companies and legal firms - we wanted to introduce a new graphic style and visual language for PG&P. We wanted to communicate that our Client has a truly impressive record of working in Russia, which is still perceived as a “Territory of Risk”

Entry Speciality
The potential customer would receive the small box with the message "Deal with people who know Russian law" and a illustrative character on the lid, which personalises the “wise old bird” lawyer. On opening the box the next part of the message reads “or you can do it yourself” with a free piece of medical plaster. This is offered for those who choose to face the potential damages of “the hard way”. On the base we placed an invitation for the seminar where customers will get to learn about the challenges they could face in Russia - without an experienced Russian legal partner.