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Doy Doy: Kebab Truck
| See full size 1200x848 px | |
| Released: | May 2009 |
| Agency: | SAATCHI & SAATCHI FRANKFURT  |
| Country: | Germany |
| Category: |
Fast food outlets & restaurants
|
| Tags: |
Ad placements on transport
|
Credits:
“Germany’s biggest Kebab. Doy Doy.”Doy Doy, one of Germany’s biggest döner kebab restaurant chains,Germany’s biggest kebab - a cement mixing truck with a revolving compartment in the form of a giant kebab that rotated just like a real döner does while it cooks. Not only did the promotion generate lots of local press coverage, international media also picked up on it. A PR team handing out flyers offering 20% discount and free drink with their meal supported the action, helping drive football into the resaturants.
Advertising Agency: Saatchi & Saatchi, Frankfurt, Germany
CCO: Burkhart von Scheven
Creative Director: Mark Karatas
Art Director: Patrick Ackmann, Alexander Fechner
Copywriter: William John, Heike Erdelmeier, Dorothea Eckhardt
Ilustrator: Artmos4