| Examples: New Zealand, WHYBIN TBWA |
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
-
CAMPAIGN TO LIMIT MIGRANT WORKER TRAVEL: GOING HOME
-
CAMPAIGN FOR PEDESTRIAN SAFETY: JAYWALKING CATERPILLAR
Ads Archive / Print, DM, Ambient, Outdoor ads
Flossie Media Group: Monthly Cycle adshel
| See full size 1191x842 px | |
| Released: | October 2008 |
| Agency: | WHYBIN TBWA  |
| Country: | New Zealand |
| Category: |
Publications & media
|
| Tags: |
outdoor
|
Credits:
To show how new website Flossie.com truly understands women, TBWA\Whybin Auckland built special adshels that went through a monthly cycle. Yep, they created ad space that went through PMS. Starting with tampons, the adshels were filled daily with free stuff women need over the course of a month. From tampons, to chocolate, to fruit, to naughty knickers, to voodoo man-dolls, the objects reflected a woman’s ever-changing moods. Any passing female could help herself to the free Flossie-branded items.
Product: Flossie.com
Agency: TBWA\Whybin, AucklandDesigner: Lachlan Palmer
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Creative: Jessica Neale, Amy Thexton
Country: New Zealand
Other Credits: Group Account Director: Sarah Goldring
Account Manager: David Wilson