A CAMPAIGN TO STOP SMOKING IN INDIA: Motel

Credits:

Agency: Bleublancrouge
Client: Anita Peter, Director, Cancer Patients Aid Association
Creative Director and writer: Gaétan Namouric
Artistic Direction: Sébastien Deland
Photographer: Leda & St-Jacques
Client services: Justin Kingsley



Bleublancrouge and the Cancer Patients Aid Association (CPAA) are pleased to release the first in a series of print ads to fight tobacco addiction in India. The campaign, titled Cigarettes Smoke People, is a novel way of communicating on the effects of smoking.

‘’The Bleublancrouge concept for the Cancer Patients Aid Association is hard-hitting and it will definitely make a difference in society,’’ said Anita Peter, Director of the CPAA. ‘’We need to create more awareness about this emerging epidemic.’’

Bleublancrouge specifically chose to work with an aid organization based in India because of the number of smokers in the country.

Said Gaëtan Namouric, Bleublancrouge Executive Vice-President and Creative Director: ‘’This is a simple yet very clever way of telling smokers that the cigarette is always winning.’’