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BiFri: Photo Wall
| See full size 400x401 px | |
| Released: | April 2008 |
| Agency: | OMD LATVIA  |
| Country: | Latvia |
| Category: |
Commercial public services
|
| Awards: |
Golden Hammer 2008 Best Use of Media Silver
|
| Tags: |
Award show winner
|
Credits:
Agency: OMD Latvia / Fuse
Country: Latvia
Entry title: Photo Wall
Product/Service: Mobile Communicatons
Brand name: BiFri
Advertiser: BITE Latvija
Account director: Renate Vitola
Creative director: Gatis Murnieks
Art Director: Gatis Murnieks
Copywriter: Gatis Murnieks
Photographer: Gatis Murnieks
Production company: FUSE
Creative idea: For the launch of BiFri mobile pre-paid card we created a brand curated art project by building a 20m long and 2.5m high photo wall holding 800 rotating picture frames. 6 amateur photographers were introduced and in 6 days the wall was filled with photographs of Latvian youth in Riga. Each of the frames had a photo of a person on one side and a verb on the other that symbolised the persons perception of freedom of being.