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RADIO ADVERTISING WORKS – "WASTED"
| See full size 1968x2800 px | |
| Released: | November 2008 |
| Agency: | SHALMOR AVNON AMICHAY/Y&R  |
| Country: | ISRAEL |
| Category: |
Business equipment & services
|
| Tags: |
Financial crisis 2008
|
Credits:
When recession hits, advertisers' first reaction is panic.Often, they respond with their gut and follow their first instinct which is to cut advertising altogether.
But recession calls for a smarter use of your advertising budget.
This ad for Israel Radio is to remind advertisers that in times of recession,
radio advertising works as it gets you greater exposure, for a small budget.
Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Art Director: Inbar Tomer
Copywriter: Zack Feldman
