Advertising campaign "BC Hydro Power Smart (Energy)"
Print ads
Campaign "BC Hydro Power Smart (Energy)" →
Similar items:
Print, DM, Ambient, Outdoor ads
TV, Cinema, Viral, Online ads
Radio
More similar items →
Ads Archive / Print, DM, Ambient, Outdoor ads
BC Hydro Power Smart: Reindeer
| See full size 1024x768 px | |
| Released: | April 2006 |
| Agency: | DDB CANADA  |
| Country: | Canada |
| Category: |
Corporate image
|
| Awards: |
IAA Responsibility Award 2008 Bronze
IAA Responsibility Awards
|
| Tags: |
Award show winner
|
Credits:
LED lights are much more energy efficient (and last ten times longer) than traditional incandescent bulbs. This interactive display invited the public to learn this first hand.
Agency DDB Canada
City Vancouver
Advertiser BC Hydro
Brand Name Power Smart
Product Name LED Lights
Business Sector Energy Production, Raw Materials & Minerals
Campaign Name Energy
Date of First Publication 11/6/2006
Market Canada
Country of Production Canada
Language English
Type Print
Tagline LED lights use less energy
Awards IAA Responsibility Award, 2008 (Bronze) for Print CSR
Executive Creative Director Alan Russell
Creative Director Dean Lee
Art Director Dan Strasser, Chris Moore
Copywriter Neil Shapiro, Kevin Rathgeber
Account Executive Terra Cochrane
Agency Producer Gayle Robson
Photographer Scott Morgan
Retoucher Paul Lang