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Oohtique.com: Sex In The City

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Released:	November 2007
Agency:	JWT Singapore
Country:	SINGAPORE
Category:	Retail stores & rental companies
Tags:	Sex In The City Guerilla Work Creative review Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks Creative outdoor Selected Erotic Toys ads

Credits:

By tagging the city with various sexual positions, this simple guerrilla campaign for Oohtique.com – an online store that sells a range of sex toys, condoms and then some – encouraged individuals to be more spontaneous with a playful proposition: “Have Fun”.

Advertising Agency: JWT, Singapore
Creative Director: Ali Shabaz
Art Director: Mikkel Kroijer
Copywriter: Joseph Cheong
Photographer: Jonathan Tay
Additional credits: Lay Leng, Connie Tham