Pascall Fruit Burst: Strawberry Burst

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Released:	October 2008
Agency:	DDB NEW ZEALAND
Country:	New Zealand
Category:	Non-alcoholic drinks
Tags:	Juices Creative outdoor Best of the month

Credits:

DDB New Zealand is creating a literal ‘fruit burst’ by making a giant fruit balloon full of Fruit Bursts and blowing it up until it bursts. The deflated strawberry balloon has been erected onto a billboard, next to a giant pin. Gradually over the next month the billboard will fill with air moving it closer and closer towards the pin. Go to the website whenwillthefruitburst.co.nz and check out the live stream to see how big the balloon’s getting, guess when it’ll burst and be in to win $5000. When the strawberry finally colides with the pin and pops, thousands of lollies will burst out giving the public a chance to get their hands on some free Fruit Bursts and New Fruit Burst Jellies.

Product: Pascall Fruit Burst
Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Art Director: James Conner
Copywriter: Christie Cooper
Country: New Zealand
Other Credits: Group Account Director – Greg Jones
Account Director – Keri Aves
Account Executive – Sophie Martignier
Production Manager – Andy Robilliard
Special Build Manufacturers - ThreeSixty