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VODKA 7 FEET

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	See full size 1722x1089 px
Released:	January 2008
Agency:	TNC.BRANDS.ADS
Country:	Russia
Tags:	Упаковка Russian nominees to Cannes Lions 2008 Creative review

Credits:

Advertising Agency: TNC. BRANDS. ADS., Moscow, RUSSIA
Advertising Agency: TNC. BRANDS. ADS., Moscow, RUSSIA

Name Company Position
Natalia Mesh TNC.BRANDS.ADS Managing Director
Sergey Tsarkov TNC.BRANDS.ADS Chief Designer

Describe the brief/objective/goals.
To create a design for a new vodka brand with focused distribution to night clubs.
The Russian vodka market is overwhelmed with designs celebrating national character using bears, stars and other old fashioned attributes. We decided to find another image showing the bold and adventurous character of the brand.