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Zap – Spot the difference
| See full size 1302x864 px | |
| Released: | February 2009 |
| Agency: | SHALMOR AVNON AMICHAY/Y&R  |
| Country: | ISRAEL |
Credits:
The Brief: Raise awareness and drive consumers to the country's leading online price comparison site.The concept: Comparing is a natural and instinctive human behavior.
Target audience: Consumers everywhere.
Credits:
Agency: Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Group Creative Director: Yariv Twig
Art Director: Shirley Bahar
Copywriter: Sharon Refael