42BELOW VODKA: TRANSVESTITE

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Released:	August 2006
Brand name:	42BELOW VODKA
Agency:	SAATCHI & SAATCHI
Country:	USA
Category:	Alcoholic drinks
Awards:	Cannes Lions 2006 Press Gold CLIO Awards 2007 CLIO Awards 2007 Grand Prix CLIO Awards 2007 Gold ONE SHOW 2007 ONE SHOW 2007 Bronze Andy Awards 2007 Andy Awards 2007 Gold

Credits:

Title "Transvestite"
Agency Saatchi & Saatchi
City New York
Advertiser 42below
Brand Name 42below
Product Name Vodka
Business Sector Spirits, Fortified Wines
Campaign Name 42below Campaign
Market United States
Country of Production United States
Type Outdoor / Out of Home
Awards Cannes Lions - International Advertising Festival, 2006 (Gold Lion Campaign) for Alcoholic Drinks

Cannes Lions - International Advertising Festival, 2006 (Gold Lion Campaign) for Alcoholic Drinks

London International Awards - LIA, 2006 (Grand Prize) for Print

London International Awards - LIA, 2006 (Winner) for Consumer Campaign

International ANDY Awards, 2007 (Gold) for Beverage - Alcohol Campaign

International ANDY Awards, 2007 (Gold) for Beverage - Alcohol

CLIO Awards, 2007 (Grand Clio) for Campaign

CLIO Awards, 2007 (Gold) for Campaign

The One Show, 2007 (Bronze) for Black and White: Full Page or Spread - Campaign

CLIO Awards, 2007 (Silver) for Beverages/Alcoholic


Creative Director Tony Granger, Jan Jacobs, Leo Premutico
Art Director Philip Bonnery
Copywriter Brian Ahern