A pro bono mixed media campaign from Grey Healthcare, Sydney to drive increased attendance at local meetings, targeting 45+ year olds; often long term, ‘functioning’ alcoholics. ... with no budget!
Client: AA: Alcoholics Anonymous
Agency: Grey Healthcare, Sydney
Creatives: Tim Brierley (Creative Director/ AD / copywriter)
Creatives: Bruce Wright (Head of Art)
Creatives: Bronwyn Kidd (Photographer)
Creatives: Visual Thing (Retoucher)
Creatives: Christian Collis (Designer)
Creatives: Elly Price (Senior Account Director)
Creatives: Rani Chanda (Account manager)
Country: Australia
The Print Ad titled Alcoholics Anonymous: Vanessa & Jay was done by Grey Healthcare Group advertising agency for brand: Aa Alcoholics Anonymous in Australia. It was released in the May 2010.