| Examples: ABSOLUT, Sweden, Family Business |
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ABSOLUT: Absolut Disco
| See full size 1024x768 px | |
| Released: | May 2008 |
| Advertiser: | ABSOLUT  |
| Agency: | Family Business |
| Country: | Sweden |
| Category: |
Alcoholic drinks
|
| Awards: |
Cannes Lions 2008 Promo Silver
Cannes Lions 2008 Promo Bronze
Cannes Lions 2008 Design Silver
|
| Tags: |
Vodka
Cannes 2008
Case study
|
Credits:
Type Of Entry: Use of Media
Category: Promotional Packaging
Title: ABSOLUT DISCO
Advertiser/Client: V&S ABSOLUT SPIRITS
Product/Service: ABSOLUT SPIRITS
Advertising Agency, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Category: Promotional Packaging
Title: ABSOLUT DISCO
Advertiser/Client: V&S ABSOLUT SPIRITS
Product/Service: ABSOLUT SPIRITS
Advertising Agency, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Sales Promotion/Advertising Agency, City: FAMILY BUSINESS, Stockholm
Country: SWEDEN
Credit Details:
| Name | Position | Company |
| Marten Knutsson | Creative Director | Family Business |
| Kalle Wahlstrom | Copywriter | Family Business |
| Clara Mattson | Copywriter | Family Business |
| Fredrik Lindquist | Art Director | Family Business |
| Magnus Petermann | Industrial Designer | Family Business |
| Christian Styffe | Art Director Assistant | Family Business |
| Magnus Lundgren | Art Director Assistant | Family Business |
| Gabriella Agner | Illustrator | Family Business |
| Frederika Curry Ohlson | Account Director | Family Business |
| Nicki Hallenberg | Account Manager | Family Business |
Objective:
Challenge: To stand out in the cluttered trade environment and act as a natural choice for those who really want to party.
Development:
Solution: Make a disco ball, shaped as an Absolut bottle, with a hook on top and put on all Absolut bottles during the campaign period. Once the vodka bottle on the inside is removed, the disco ball can be hung in the ceiling and danced around.
Relevance:
Result: Visibility and number of facings rose dramatically. In many markets, sales were up more than 1000%. Most markets sold out their Absolut stock to the last drop.
Outcome/Results:
Result: Visibility and number of facings rose dramatically. In many markets, sales were up more than 1000%. Most markets sold out their Absolut stock to the last drop.