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Advertising campaign "Absolut (In an Absolut world)"

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Absolut vodka: Mexico

$Prints, Outdoor, Ads Absolut vodka: Mexico, ABSOLUT VODKA, TERAN\TBWA,$

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	See full size 500x435 px
Released:	April 2008
Advertiser:	ABSOLUT
Brand name:	ABSOLUT VODKA
Agency:	TERAN\TBWA $TERAN\TBWA$
Country:	Mexico
Category:	Alcoholic drinks
Tags:	Vodka Incorrect world map

Credits:

The billboard and press campaign, created by advertising agency Teran\TBWA and now running in Mexico, is a colorful map depicting what the Americas might look like in an "Absolut" -- i.e., perfect -- world.

The U.S.-Mexico border lies where it was before the Mexican-American war of 1848 when California, as we now know it, was Mexican territory and known as Alta California.