Advertising campaign "Uptown Community Clinic (Animals)"
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Uptown Community Clinic: Diamond
| See full size 1400x906 px | |
| Released: | October 2009 |
| Advertiser: | Uptown Community Clinic  |
| Brand name: | Abused children appeal |
| Agency: | Smugglers' Inn |
| Country: | USA |
| Category: |
Public awareness messages
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Credits:
Sam, Lucy and Diamond are not animals, but children. However, research shows that people are 5 times more likely to read an appeal for an abused animal than they are for an abused child.Advertising Agency: Smugglers' Inn, Minneapolis, MN USA
Creative Director: Jarl Olsen, Carol Henderson
Art Director: Carol Henderson
Copywriter: Jarl Olsen