Falls in the home cost the NZ government millions of dollars every year. But nobody thinks it will happen to them.
Y&R took the insight that 'Falls can happen to anyone' to it's extremes to create a campaign that sets a whole new tone for government safety messages.
Category: Health & safety
Client: Accident Compensation Corporation (ACC)
Agency: Y&R NZ
Country: New Zealand
Executive Creative Director: Josh Moore
Creative Director: Scott Henderson
Creative: Lisa Dupre
Creative: Tony Haigh
Creative: Scott Henderson
Head of Art: Musonda Katango
Planner: Jason Wells
Client Team Director: Vicky Upton
Client Team Director: George Langlands
Client Team Director: Megan Nagel
Senior Account Manager: Steph Patton
The Print Ad titled 'HIPPIES' was done by Y&R New Zealand advertising agency for product: ACC 'Home Falls' (brand: Acc) in New Zealand. It was released in the Apr 2012.