Ad Council: Invent Now

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Precocious kids prevail in the Ad Council's new site for young inventors.
Publicis & Hal Riney complements its latest Ad Council PSAs featuring young inventors with a website that further urges kids to explore their curiosity and creativity.

The site designed by VPI and Driftlab includes a showroom that introduces us to three of the kids featured in the TV adverts. Their inventions include a karate glove, suction tires for bikes and a robotic update on Hide n' Seek. Each innovation comes with its own file of sketches and images along with a mini-game you can play to see how it actually works.

Also featured is an inventor's gallery, a section of challenges to gauge one's ingenuity as well as a tool kit for download that includes illustrations, various factoids and printable graph paper to help kick start your invention.

Client: Ad Council
Agency: Publicis & Hal Riney
Chief Creative Officer: Roger Camp
Art Director: Rich North
Copywriter: Adam Koppel
Agency Producer: Sara Krider
Director of Integrated Production: David Verhoef
Production Company: Anonymous Content
Director: John Dolan
Executive Producer: Andy Traines
EP/Head of Broadcast: Dave Morrison
Head Of Production: SueEllen Clair
Producer: Megan Moore
Editorial Company: Lost Planet
Editor: Paul Martinez
Executive Producer (Editorial): Betsy Beale
VFX/Post Production: Elephant Post
Lead VFX/Smoke Artist: Chris Homel
Telecine: Company 3
Colorist: Stefan Sonnenfeld
Audio Post Production: Eleven Sound
Mixer: Jeff Fuller
Web Design: VPI
Web Developer: Driftlab