| Examples: ADIDAS, New Zealand, WHYBIN TBWA |
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adidas: AdiThread (This is not a jersey)
| See full size 2128x1005 px | |
| Released: | July 2008 |
| Advertiser: | ADIDAS  |
| Agency: | WHYBIN TBWA |
| Country: | New Zealand |
| Category: |
Clothing & footwear
|
Credits:
The Fibre Imprinting Nanotechnology was developed by Professor Richard Blaikie of the University of Canterbury and the MacDiarmid Institute of Advanced Materials and Nanotechnology. The technology has been commercialized by Canterprise Limited, the Commercialization and Technology Transfer Company of the University of Canterbury. Canterprise CEO, Raiyo Nariman says “Adi Thread demonstrates how state of the art technology coming out of the University can be incorporated into innovative applications in fields outside technology-based products”.Attached is an image from a test run of an actual thread with the names of 1073 All Blacks on it.
We are aiming for tens of thousands of fans.
People go to www.thisisnotajersey.com and put their name on the virtual thread (see web snapshot), then when we have thousands, they'll be engraved onto the actual thread going into the jersey that will be presented to the team.
The campaign includes print, OOH, viral and online as well as the nanotechnology.
Client: John Beckett, Greig Bramwell, adidas NZ
Agency: TBWA\WHYBIN New Zealand
Executive Creative Director: Andy Blood
Creative Director: Guy Roberts
Creative team: Guy Roberts, Corey Chalmers, Robert Harvey
A/M: Blake Crosbie